SquidKids specialise in top quality, colour changing; jackets, wellington boots, umbrellas and bags for 2-6 year olds. One of the unique selling point of Squid is that it is the original colour change brand (established in 2008). When wet, the white designs of the items, magically transform into bright, fun colours.
Squid has prestigious contracts across 25 countries, including Tate museums, MoMA NYC, Globus and Nordstrom. They are also one of Hamley's best selling ranges, were finalists in the John Lewis pitch up competition 2014, won the Great Retail Revival POP House of Fraser competition which led to a pop up concessionary stand and are the proud winners of the 'Baby & Child Product of the Year' Make Awards 2015 by Notonethehighstreet.com.
The company founders, Viviane and Emma-Jayne met while completing their BA Hons product design at the London College of Fashion. SquidLondon's colour changing vision proved to be such a success that many copies have emerged onto the market. The design-duo were handed the London ERDF award for 'Most innovating business' from Boris Johnson, Mayor of London. Both have previously worked for fashion houses such as Chloé, so quality and functionality is extremely important.
SquidKids are also working closely with Shooting Star Chase, a Children's Hospice Care.